The news: The He Gets Us campaign — the large-scale advertising initiative that has spent hundreds of millions of dollars positioning Jesus at major sporting events since 2022 — is rolling out a new campaign around the FIFA World Cup. According to Christianity Today, the organisation is deliberately stepping back from public conversation about its finances and budget, instead focusing attention on its evangelism messaging and outreach strategy.
Why it matters for church leaders: Large evangelism campaigns like He Gets Us can generate genuine spiritual curiosity among the unchurched — including diaspora audiences watching global sporting events. Indian church leaders, especially those in urban areas or with international congregation connections, may find new opportunities to welcome seekers who encounter Jesus through media campaigns and then look for a local church.
The takeaway: Consider preparing a simple "next step" pathway — an open Sunday, a WhatsApp contact, or a landing page — so your church is ready to welcome anyone drawn in by large-scale evangelism campaigns this World Cup season.
Source: Christianity Today
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